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Sumoclay

This matte, lightweight clay gives hair texture and workable hold – for bulked-up, broken-in looks.

A clay for every-which-way styling.

£23.00

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Sumogel

This hi-hold, clear gel solid creates clean styles with shine – and zero flakes.

It’s gel, all grown up.

£23.00

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Sumotech

This flexible creme solid is part wax, part paste, part creme – for pliable texture with a lo-shine finish.

Lo-shine, hi-tech.

£23.00

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Sumowax

This traditional hard wax gives strong hold, separation, and detailed definition.

The Sumo that started it all.

£23.00

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Semisumo

This hi-shine pomade controls frizz, creates definition and gives subtle hold for elegant, polished looks.

Part polish, part definition.

£23.00

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Bb.Curl Pre-Style/Re-Style Primer

This moisturizing, UV protective primer detangles and defines on day one – and refreshes and re-shapes on day two (and beyond).

Detangles, defines, and refreshes on day one – and beyond.

£21.00

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Bb.Curl Defining Creme

This UV protective defining creme helps create flexible curls with separation.

Where sleek definition meets movement.

£24.00

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Bb.Curl Conditioning Mousse

This lightweight mousse locks in moisture for defined, touchable curls.

For a tumble of touchable curls.

£23.00

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Bb.Curl Anti-Humidity Gel-Oil

This frizz-fighting gelee combines the hold of a gel with the hydration of an oil – for glossy, elongated curls with movement.

Loose, lengthened curls are no longer a stretch.

£25.00

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Bb.Straight Blow Dry

This heat-protective blow-dry creme helps keep styles smooth, sleek and frizz-free for up to three days.

Get it straight.

£24.00

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Repair Blow Dry

This serum-in-creme helps repair hair and keep blow dries looking smooth and healthy for up to three days.

Instant tress therapy.

£24.00

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All-Style Blow Dry

A heat protective blow-dry creme for bounce, shine and volume.

Our one-step wonder creme.

£24.00

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Brownish Hair Powder

This tinted dry shampoo absorbs excess oil, boosts texture, and enhances and refreshes color.

A little tint, a little texture.

£28.00

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Blondish Hair Powder

This tinted dry shampoo absorbs excess oil, boosts texture, and enhances and refreshes color.

A little tint, a little texture.

£28.00

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Does It All

This hairspray gives light hold and a brushable, touchable finish that’s perfect for soft styles.

Love at first spray.

£23.00

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Spray de Mode

This hairspray gives flexible, workable hold – plus, it has an exceptional memory for shape (even when brushed).

Our BFF backstage.

£22.00

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Strong Finish

This firm, no-slip hairspray gives strong hold with a modern, brushable finish – without flakes.

A stay-put spray to keep styles up all night (or day).

£23.00

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Don’t Blow It (Fine)

This first-of-its kind creme enhances texture and body for an air-dried look with a product-free feel.

For great hair days without the heat or hassle.

£12.00 - £24.00

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Hairdresser's Invisible Oil Heat/UV Protective Primer

This sublime pre-styler protects and conditions dry, coarse, or brittle hair – and makes styling a breeze.

A softening mist of many wonders.

£8.00 - £21.00

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Hairdresser's Invisible Oil

This transformative oil instantly vanishes into hair – leaving a smooth feathersoft feel and a trace of shine.

Light-as-air, rich on hair.

£16.00 - £35.00

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Hairdresser’s Invisible Oil UV Protective Dry Oil Finishing Spray

This frizz-taming micromist hydrates and softens dry hair – and adds an instant boost of radiance to finished styles.

For subtle shine and softness.

£25.00

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Brilliantine

Our first-ever product. This oil-based styling creme gives hair polish, separation, and sheen for languid, lived-in looks.

The OG of Bb.

£22.00

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Bb.Texture

This gel-creme gives grit and lift for tousled texture with a matte finish.

For that elusive undone-yet-done ‘do.

£23.00

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Grooming Creme

This conditioning styling creme gives separation, subtle hold, and a smooth, satin finish – whether air-dried or blow-dried.

For perfectly-imperfect, lived-in texture.

£23.00

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Bb.Gel

This hi-hold gel sculpts and shapes hair – for a shiny, radiant finish that isn’t flaky or sticky.

Give 'em gel.

£23.00

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Styling Creme

Part mousse, part creme – this body-building styler adds lift and helps enhance curls.

“Versatile” is an understatement.

£23.00

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Surf Spray

This sea salt spray adds volume, texture and hold for matte, beachy waves (year-round).

The original salt spray.

£10.00 - £23.00

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Surf Infusion

This oil-infused salt spray enhances texture for sea-tossed waves with sheen.

The beach, bottled.

£10.00 - £23.00

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Surf Foam Spray Blow Dry

Part mousse (but way lighter), part salt spray (but less gritty) – for big, beachy texture with heat-styled polish.

Beachy hair can be glamorous, too.

£23.00

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Prep Primer

This lightweight primer detangles hair, preps hair for styling, and refreshes styles.

Our ultimate pre-styler.

£18.00

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Tonic Primer

This invigorating primer is blended with herbs, vitamins, and Tea Tree Oil to detangle and refresh hair and scalp.

An ode to old-school barber elixirs.

£18.00

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Bb.Thickening Dryspun Finish

This translucent, dry finishing spray adds lift, airy fullness, and texture that lasts.

Makes a big difference.

£10.00

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Bb.Thickening Full Form Mousse

This cushiony creme mousse lifts, sculpts and creates volume – for full, bouncy styles with sheen.

Defies gravity for sky-high results.

£23.00

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Bb.Thickening Spray

This pre-styler spray creates lasting lift, volume, and body – for your lushest blow dry, ever.

Prepare for liftoff.

£10.00 - £23.00

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Bb.Thickening Creme Contour

This lightweight, pliable styling creme adds lived-in texture and definition to full-bodied styles.

Definition – without the deflation.

£23.00

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Bb.Curl Shampoo

This gentle shampoo instantly de-frizzes and hydrates.

Smoothes, perfects and helps protect.

£24.00

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Bb.Curl Custom Conditioner

This hydrating conditioner can be used three different ways – wash it out, leave it in, or co-wash.

It’s conditioner, curated by you.

£26.00

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Brownish Hair Powder

This tinted dry shampoo absorbs excess oil, boosts texture, and enhances and refreshes color.

A little tint, a little texture.

£28.00

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Blondish Hair Powder

This tinted dry shampoo absorbs excess oil, boosts texture, and enhances and refreshes color.

A little tint, a little texture.

£28.00

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Sunday Shampoo

This weekly detoxifying shampoo removes buildup and residue.

Wash the week out.

£20.00

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Mending Conditioner

This nourishing, moisture-rich conditioner helps restore and revive damaged hair.

It’s time to make amends.

£26.00

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Quenching Shampoo

This mild, hydrating cleanser helps replenish and hydrate heat-styled hair.

Hair will drink it up.

£24.00

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Quenching Conditioner

This mild, hydrating conditioner helps replenish and hydrate heat-styled hair.

Hair will drink it up.

£26.00

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Color Minded Shampoo

This ultra-mild cleanser helps preserve color and shine.

Keep all tones true

£24.00

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Color Minded Conditioner

This deep, moisture-rich conditioner helps preserve color and shine.

Keep all tones true

£22.00

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Surf Foam Wash Shampoo

A daily cleanser for buoyant body and soft, seabreezy texture.

Après-beach texture – without the beach.

£20.00

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Surf Creme Rinse Conditioner

A lightweight, moisturizing conditioner for buoyant body and soft, seabreezy texture.

Après-beach texture – without the beach.

£22.00

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Full Potential Shampoo

This invigorating shampoo helps reduce hair loss when used as a part of the Full Potential regimen.

For hair that’s fuller, stronger, and stays with you longer.

£24.00

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Full Potential Conditioner

This nurturing conditioner helps reduce hair loss when used as a part of the Full Potential regimen.

For hair that’s fuller, stronger, and stays with you longer.

£26.00

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Full Potential Booster Spray

This highly potent treatment promotes strength and elasticity – and helps reduce hair loss when used as a part of the Full Potential regimen.

For hair that’s fuller, stronger, and stays with you longer.

£40.00

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Bb.Straight Shampoo

This shampoo helps de-frizz and de-puff for smooth, sleek strands.

Get it straight.

£24.00

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Bb.Straight Conditioner

This moisturizing conditioner helps de-frizz and smooth for straight, sleek strands.

Get it straight.

£26.00

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Hairdresser's Invisible Oil Shampoo

This multi-tasking, moisturizing shampoo instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth.

A divine dose of moisture.

£9.00 - £72.00

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Hairdresser's Invisible Oil Conditioner

This multi-tasking, moisturising conditioner instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth.

A divine dose of moisture.

£10.00 - £26.00

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Hairdresser’s Invisible Oil Balm-to-Oil Pre-Shampoo Masque

This pre-shampoo masque nourishes and hydrates – leaving hair soft, silky, and ultra-manageable in one use.

A transformative treatment for intense hydration.

£33.00

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Prêt-à-powder

This dry shampoo instantly creates volume, adds texture, absorbs oil, and refreshes styles.

Let great hair days live on.

£8.00 - £23.00

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Seaweed Shampoo

A daily cleanser with marine extracts for lightweight moisture.

A refreshing mix of marine greens.

£20.00 - £56.00

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Seaweed Conditioner

A daily conditioner with marine extracts for lightweight moisture.

A refreshing mix of marine greens.

£22.00 - £61.00

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Gentle Shampoo

A creamy cleanser with enough moisture for everyone (and every day).

Our creme de la creme of cleansers.

£6.50 - £56.00

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Super Rich Conditioner

A creamy conditioner with enough moisture for everyone (and every day).

Our creme de la creme of conditioners.

£22.00 - £61.00

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Creme De Coco Shampoo

An indulgent cleanser for rich moisture.

For a quick trip to the tropics.

£20.00 - £56.00

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Creme de Coco Conditioner

An indulgent conditioner for rich moisture.

For a quick trip to the tropics.

£22.00 - £61.00

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Bb.Thickening Shampoo

This lightweight shampoo instantly preps hair for airy, voluminous styles.

Body building made easy.

£7.00 - £56.00

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Bb.Thickening Conditioner

This lightweight conditioner instantly moisturizes, and helps separate strands for voluminous, full-bodied styles.

Body building made easy.

£8.00 - £61.00

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