This invigorating scalp refresh instantly removes product buildup, oil, and impurities.

This weekly mask reduces frizz and nourishes hair to leave it moisturized for up to 72 hours – for shiny, smooth, soft strands.

An overnight treatment to help reverse the appearance of damaged hair – for swingy, silky (de-stressed) strands by A.M.

This ultra-moisturising mask enlivens over-worked and over-styled strands for soft, springy styles. Plus, we upped the size (from 150ml to 200ml), so your curls can get even more love. Now enhanced with a blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine.

We’re constantly listening to feedback from our Bb.Stylists and our community (that’s you), so we can offer the latest and greatest in innovation! So we’ve boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.

A highly restorative, daily fluid for petal soft, instantly healthy-looking hair.

This first-of-its-kind concentrate swells each strand – thanks to Emblica technology. Follow with your fave Bb.Thickening styler for lush, plush movement that stays up – all day.

Land-locked? Beach, please. Make waves wherever you go with our new, limited edition Surf Styling Leave In. This UV-protective gel-creme conditions, detangles, and fights frizz – for the softest waves under the sun.

This weekly detoxifying shampoo removes buildup and residue.

This highly potent treatment promotes strength and elasticity – when used as a part of the Full Potential regimen.