This weekly mask reduces frizz and nourishes hair to leave it moisturized for up to 72 hours – for shiny, smooth, soft strands.

Parched hair? Pamper it. Packed with our 6-Oil Blend and boosted with Castor Oil, this potent heated oil envelopes tresses in hydration – for a nourished, smooth finish, and a luxe self-care experience.

A treatment for dry to very dry hair, this ultra-rich, multi-tasking leave in is great for all hair textures and delivers up to 72 hours of hydration, high-humidity protection, and frizz reduction. Enhanced by skincare-grade biomimetic Hyaluronic Acid, Kalahari Melon Seed Oil, and our signature 6-oil blend, it nourishes dry, brittle hair from scalp to ends. As a multi-tasker, it also detangles, provides heat protection up to 450°F/232°C, and can be used directly on the scalp and on damp or dry hair. Formulated for all hair types and textures that need ultra-rich hydration.

This first-of-its-kind concentrate swells each strand – thanks to Emblica technology. Follow with your fave Bb.Thickening styler for lush, plush movement that stays up – all day.

This ultra-moisturising mask enlivens over-worked and over-styled strands for soft, springy styles. Plus, we upped the size (from 150ml to 200ml), so your curls can get even more love. Now enhanced with a blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine.

We’re constantly listening to feedback from our Bb.Stylists and our community (that’s you), so we can offer the latest and greatest in innovation! So we’ve boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.

Your go-to for restoring damaged hair. Used once a week in shower, this treatment goes deep to help reverse the look of past damage, working to fortify hair fibres and protecting against future damage, and smoothing the cuticle – for shine and softness. Powered by our Honey Bond-Building Complex, it works to build new bonds to for stronger feeling hair + helps restore damaged hair from the inside out. Colour-safe.

Hey, cool blonde. Illuminate your hue by neutralizing brass with this leave in purple toning spray. This lightweight formula helps enhance your tone, while adding hydration, reducing frizz, and smoothing your cuticle for soft, healthier-looking hair. It also provides heat protection up to 450°F

This highly potent treatment promotes strength and elasticity – when used as a part of the Full Potential regimen.

A highly rejuvenating, daily fluid for petal soft, instantly healthy-looking hair.

An overnight treatment to help improve the appearance of damaged hair – for swingy, silky (de-stressed) strands by A.M.

This invigorating scalp refresh instantly removes product buildup, oil, and impurities.