A lightweight volume shampoo instantly uplifts hair by removing build-up and delivers a touch of moisture for soft, moveable volume — a body-building boost for fine, thin hair or any hair that desires voluminous results.

New formula, same name, big volume. A lightweight, moisturizing conditioner delivers bounce and instant fullness. Infused with our Strand-Plumping Technology, instantly thicken and plump each strand from roots to ends for a thicker look — a body-building boost for fine, thin hair or any hair that desires voluminous results.

This translucent dry finishing volume spray delivers +40% more volume instantly vs. untreated hair (and it lasts all day), plus lift and airy texture.

A lightweight hair mask, powered by our Strand-Plumping Technology, instantly thickens and plumps each strand from roots to ends for a thicker look. Hair is instantly detangled and strengthened to protect against breakage. This hair mask improves manageability and nourishes your scalp, too.

This strand-plumping hair treatment expands individual strands while conditioning and moisturizing hair for soft, moveable volume that lasts all day. The leave-in treatment provides all-day frizz reduction, strengthening against breakage, and protecting hair from heat styling. Just shake and spray to see the volume for yourself—the proof is in the plumping.

This lightweight thickening pre-styler spray boosts hair thickness before you blow-dry to help you achieve your lushest, voluminous blowout.

A weightless heat-protective hair mousse adds volume and body to create gravity-defying styles you can fluff and muss. Plus, it’s moisturizing — with a soft, cushiony, crunch-free feel.

A weightless heat-protective hair mousse adds volume and body to create gravity-defying styles you can fluff and muss. Plus, it’s moisturizing — with a soft, cushiony, crunch-free feel.

This heat protectant cream helps inflate blow drys to luscious new heights. Infused with Strand-Plumping Technology, instantly thickens and plumps each strand from roots to ends for a thicker look.

All the hold. None of the crunch. Create voluminous, bouncy curls with this lightweight mousse. Now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add definition.

We’re constantly listening to feedback from our Bb.Stylists and our community (that’s you), so we can offer the latest and greatest in innovation! So we’ve boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.

Coast into windswept, beachy waves and effortless texture. This airy whipped foam, infused with sea salts, provides grit + grip for light hold and lived-in looks. Created for use on dried hair, the quick-drying, lightweight wavemaker instantly adds separation and definition to make styling and re-styling a breeze. Extra beachy benefit? UV filters help protect hair against the drying effects of the sun. Laid-back styles. Tousled-by-the-wind texture. It’s never been easier to catch a wave.

This sea salt spray adds volume, texture and hold for matte, beachy waves (year-round).

A daily cleanser for buoyant body and soft, seabreezy texture.

A lightweight, moisturizing conditioner for buoyant body and soft, seabreezy texture.

This invigorating shampoo helps reduce breakage when used as a part of the Full Potential regimen.

This nurturing conditioner helps reduce breakage when used as a part of the Full Potential regimen.

This highly potent treatment promotes strength and elasticity – when used as a part of the Full Potential regimen.

This dry shampoo instantly creates volume, adds texture, absorbs oil, and refreshes styles.

Part mousse, part creme – this body-building styler helps add lift and enhance curls.