It's deep clean day for all hair, scalp, and curl types with this colour-safe shampoo + mask hybrid that's free from sulfate cleansers. Formulated with Salicylic and Lactic Acid, plus Kaolin and Bentonite clays, our creamy treatment helps to gently wash away the built-up residue, pollutants, and other impurities that can collect at the root or weight hair down. Plus, it preps strands for the week of great style to come without stripping your colour.

Gentle on scalp yet powered to purify, this whipped, airy scalp scrub clears the way for a healthy-looking, balanced, hair and scalp. Infused with Dead Sea Salt and a trio of nutrient-rich seaweeds, it optimizes the scalp's environment by drawing out impurities like dirt, excess oil, and buildup to refresh + invigorate. Plus, it imparts a polished look and soft brilliance that will leave hair "floating on seashine." Perfect for scalp exfoliation. Responsibly packaged with 100% recycled materials.
2X shine after one use vs. untreated hair.

This multi-tasking, moisturising shampoo instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth.

This multi-tasking, moisturising conditioner instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth.

This moisturising conditioner can be used three different ways: as a rinse-out, leave-in, or co-wash. Now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine. Colour-safe.

We're constantly listening to feedback from our Bb.Stylists and our community (that's you), so we can offer the latest and greatest in innovation! So we've boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.

This moisturising, curl-loving gentle cleanser is now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine. Plus, it's a non-stripping, colour-safe shampoo that's free of sulfate cleansers.

We're constantly listening to feedback from our Bb.Stylists and our community (that's you), so we can offer the latest and greatest in innovation! So we've boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.

Heat, colour, or chemical damage? We've got you covered. This shampoo is powered by our Honey Bond-Building Complex which helps restore and renew hair from the inside out. It works to build new bonds for stronger feeling hair, improving elasticity, and helping restore damaged hair. Plus, it smooths the hair cuticle, adds shine, and helps fortify weakened strands. Colour-safe and free of sulfate cleansers.

Resilient hair starts from within. This conditioner is powered by our Honey Bond-Building Complex which helps restore and repair hair from within. Invented for hair chameleons, it works to build new bonds to for strands that feel stronger, and protect against future damage. This daily conditioner also instantly detangles, reduces frizz, and smooths the cuticle for softness and shine. Colour-safe.

This creamy, ultra-rich shampoo is the oasis of moisture that dry hair craves. Enhanced with skincare-grade biomimetic Hyaluronic Acid, Kalahari Melon Seed Oil, and our signature 6-oil blend, it gently cleanses and helps nourish even the driest hair from scalp to ends. When used with Ultra Rich Conditioner, it provides up to 48 hours of hydration and 72 hours of high-humidity protection and frizz reduction. Formulated for all hair types and textures, and free of sulfate cleansers.

A creamy, dreamy conditioner that delivers velvety, ultra-rich hydration to the driest hair. Enhanced with skincare-grade biomimetic Hyaluronic Acid, Kalahari Melon Seed Oil, and our signature 6-oil blend, it nourishes from scalp to ends. When used with Ultra Rich Shampoo, it provides up to 48 hours of hydration and 72 hours of high-humidity protection and frizz reduction. Formulated for all hair types and textures that need ultra-rich hydration.

Set your tone. This purple shampoo gently yet effectively cleanses, and when paired with Illuminated Blonde Conditioner, helps illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands. Free of sulfate cleansers.

The cool way to condition. This hydrating purple conditioner helps illuminate blonde hues by neutralizing brass and enhancing tone. It also levels up moisture to leave hair soft and detangled while reducing frizz. Use with Illuminated Blonde Shampoo for a full wash day routine.

An indulgent cleanser for rich moisture.

An indulgent conditioner for rich moisture.

Your go-to for restoring damaged hair. Used once a week in shower, this treatment goes deep to help reverse the look of past damage, working to fortify hair fibres and protecting against future damage, and smoothing the cuticle – for shine and softness. Powered by our Honey Bond-Building Complex, it works to build new bonds to for stronger feeling hair + helps restore damaged hair from the inside out. Colour-safe.

A treatment for dry to very dry hair, this ultra-rich, multi-tasking leave in is great for all hair textures and delivers up to 72 hours of hydration, high-humidity protection, and frizz reduction. Enhanced by skincare-grade biomimetic Hyaluronic Acid, Kalahari Melon Seed Oil, and our signature 6-oil blend, it nourishes dry, brittle hair from scalp to ends. As a multi-tasker, it also detangles, provides heat protection up to 450°F/232°C, and can be used directly on the scalp and on damp or dry hair. Formulated for all hair types and textures that need ultra-rich hydration.

Hey, cool blonde. Illuminate your hue by neutralizing brass with this leave in purple toning spray. This lightweight formula helps enhance your tone, while adding hydration, reducing frizz, and smoothing your cuticle for soft, healthier-looking hair. It also provides heat protection up to 450°F

This weekly mask reduces frizz and nourishes hair to leave it moisturized for up to 72 hours – for shiny, smooth, soft strands.

This ultra-moisturising mask enlivens over-worked and over-styled strands for soft, springy styles. Plus, we upped the size (from 150ml to 200ml), so your curls can get even more love. Now enhanced with a blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine.

We're constantly listening to feedback from our Bb.Stylists and our community (that's you), so we can offer the latest and greatest in innovation! So we've boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.

Our #1 best seller. This multitasking leave-in conditioner, infused with featherlight 6-Oil Blend, hydrates, reduces frizz, softens + adds shine. Plus, it helps provide nourishment and smoothing, and protects from heat tools up to 450°F/232°C.

KEY CLAIMS

Instantly delivers 86% more hydration*
Reduces frizz by 50% that last all day, even in extreme humidity*
Protects color from fading for up to 16 washes
*Versus untreated hair

The Feels
98% say hair feels hydrated*
99% say hair feels nourished*
97% say hair feels soft, detangled, more manageable*
96% say hair feels protected*
95% say hair feels healthier, smooth, strong*
93% say hair feels soft and more manageable all day**
91% say hair feels like it stays hydrated all day**

The Looks
97% say hair looks shiny, less frizzy*
96% say it reduces look of flyaways*
96% say hair looks healthier*

The Performance
98% say it created a foundation for products to layer on***
97% say it absorbs easily into hair*
95% say hair's easier to style*

*Consumer testing on 180 women after one use.
**Consumer testing on 179 women after 2 weeks of use.
***Consumer testing on 102 women after 2 weeks of use.

FORMULATED FOR

Patterns: Curly (3C–3A), Wavy (2C–2A), Straight (1A)
Diameters: Fine, Medium, Thick
Conditions: Dry, Untreated, Color-Treated, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This rich UV protective cream helps create moveable curls without the crunch — while shielding against the drying effects of the sun. Hydrasculpt Blend™ and a butter and oil blend combine moisture and styling benefits, to deeply hydrate hair, reduce frizz, and add shine.

Formerly known as our Curl Pre-Style/Re-Style Primer, this (super) moisturising mist is now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and provide light hold. On Day 1, 2, 3, and beyond, spray all over to revive, reactivate, and give curls a boost. Colour-safe.

We're constantly listening to feedback from our Bb.Stylists and our community (that's you), so we can offer the latest and greatest in innovation! So we've boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.

We've expanded our Curl range, giving you more ways to customize your curls. This superbly lightweight version of our fan-favorite Curl Defining Cream, that's specially formulated for fine to medium hair, allows you to shape, style, and define curls and waves. It is enhanced with a rich, curl-loving oil (Avocado, Coconut, Jojoba) and butter (Shea, Cocoa) blend to help hydrate hair. It also reduces frizz, leaves hair shiny, and provides long-lasting soft hold. Suitable for chemically-treated hair.

All the hold. None of the crunch. Create voluminous, bouncy curls with this lightweight mousse. Now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add definition.

We're constantly listening to feedback from our Bb.Stylists and our community (that's you), so we can offer the latest and greatest in innovation! So we've boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.

Sweaty hair? Keep it clean. This quick-drying, dual-phase liquid mist is formulated specifically to clean and refresh sweaty strands. Plus, it absorbs oils and helps to eliminate odor. We love a multi-tasker.

Beat the heat. This mist protects dried hair against heat tools (up to 230 degrees Celcius), helps renew hair damage, and prevent breakage, thanks to our Honey Protective Complex. Plus, it conditions, reduces frizz, and improves elasticity. Added UV filters help protect hair against the drying effects of the sun. Colour-safe.

This nourishing gel-oil hybrid adds hydration, bounce, and shine, while protecting against humidity. Plus, UV protection helps shield curls from the drying effects of the sun. Now enhanced with a blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine.

We're constantly listening to feedback from our Bb.Stylists and our community (that's you), so we can offer the latest and greatest in innovation! So we've boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.

This rich creme conditions, de-frizzes, and adds control – for a refined, air-dried look (that lasts all day).

Part mousse, part creme – this body-building styler helps add lift and enhance curls.

Powered by our Honey Bond-Building Complex, this super styler works on building new bonds for stronger feeling hair and helps restore damaged hair from the inside out. Protects against heat tools (up to 230 degrees celsius) and works to fortify strands, helping prevent breakage and split ends, achieves light hold, and reduces frizz and flyaways. (We love a multi-tasker.) Safe for colour and chemically-treated hair.

This serum-in-creme helps protect hair and keep blow dried hair looking smooth and healthy for up to three days.

Less blow-dry time = less heat damage. This lightweight spray cuts blow-dry time by 50%*, 3 out of 5 people agree. Reduces frizz and flyaways, smooths and conditions, and protects against heat damage and breakage, thanks to our Honey Protective Complex. Plus, added UV filters shield hair from the drying effects of the sun. Colour-safe.

*Based on a consumer sensory study after one use.