This weekly detoxifying shampoo removes buildup and residue.

A creamy conditioner with enough moisture for everyone (and every day).

This lightweight primer helps to detangle hair, preps hair for styling, and refreshes styles.

Part mousse, part creme – this body-building styler helps add lift and enhance curls.

Our first-ever product. This oil-based styling creme gives hair polish, separation, and sheen for languid, lived-in looks.

This holding spray creates firm (yet flexible, workable, and brushable) control.

This hairspray gives light hold and a brushable, touchable finish that's perfect for soft styles.

This sea salt spray adds volume, texture and hold for matte, beachy waves (year-round).

An indulgent cleanser for rich moisture.

This hi-hold gel sculpts and shapes hair – for a shiny, radiant finish that isn't flaky or sticky.

This gel-creme gives grit and lift for tousled texture with a matte finish.

This heat-protective blow-dry creme helps keep styles smooth and sleek, and reduces frizz for up to three days.

This transformative oil instantly vanishes into hair – leaving a smooth feathersoft feel and a trace of shine.

This flexible creme solid is part wax, part paste, part creme – for pliable texture with a lo-shine finish.

This dry shampoo instantly creates volume, adds texture, absorbs oil, and refreshes styles.

A daily cleanser for buoyant body and soft, seabreezy texture.

A lightweight, moisturizing conditioner for buoyant body and soft, seabreezy texture.

This multi-tasking, moisturising shampoo instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth.

This multi-tasking, moisturising conditioner instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth.

Our #1 best seller. This multitasking leave-in conditioner, infused with featherlight 6-Oil Blend, hydrates, reduces frizz, softens + adds shine. Plus, it helps provide nourishment and smoothing, and protects from heat tools up to 450°F/232°C.

KEY CLAIMS

Instantly delivers 86% more hydration*
Reduces frizz by 50% that last all day, even in extreme humidity*
Protects color from fading for up to 16 washes
*Versus untreated hair

The Feels
98% say hair feels hydrated*
99% say hair feels nourished*
97% say hair feels soft, detangled, more manageable*
96% say hair feels protected*
95% say hair feels healthier, smooth, strong*
93% say hair feels soft and more manageable all day**
91% say hair feels like it stays hydrated all day**

The Looks
97% say hair looks shiny, less frizzy*
96% say it reduces look of flyaways*
96% say hair looks healthier*

The Performance
98% say it created a foundation for products to layer on***
97% say it absorbs easily into hair*
95% say hair's easier to style*

*Consumer testing on 180 women after one use.
**Consumer testing on 179 women after 2 weeks of use.
***Consumer testing on 102 women after 2 weeks of use.

FORMULATED FOR

Patterns: Curly (3C–3A), Wavy (2C–2A), Straight (1A)
Diameters: Fine, Medium, Thick
Conditions: Dry, Untreated, Color-Treated, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

A heat protective blow-dry creme for bounce, shine and volume.

This serum-in-creme helps protect hair and keep blow dried hair looking smooth and healthy for up to three days.

This invigorating shampoo helps reduce breakage when used as a part of the Full Potential regimen.

This nurturing conditioner helps reduce breakage when used as a part of the Full Potential regimen.

This highly potent treatment promotes strength and elasticity – when used as a part of the Full Potential regimen.

This oil-infused salt spray enhances texture for sea-tossed waves with sheen.

This first-of-its kind creme enhances texture and body for an air-dried look with a product-free feel.

Part mousse (but way lighter), part salt spray (but less gritty) – for big, beachy texture with heat-styled polish.

This hi-hold, clear gel solid creates clean styles with shine – and zero flakes.

This matte, lightweight clay gives hair texture and workable hold – for bulked-up, broken-in looks.

This firm, no-slip hairspray gives strong hold with a modern, brushable, and clean finish.

This frizz-taming micromist hydrates and softens dry hair – and adds an instant boost of radiance to finished styles.

This velvety, dry fibre colour stick offers instant grey and root coverage with a blendable application.

This velvety, dry fibre colour stick offers instant grey and root coverage with a blendable application.

This rich creme conditions, de-frizzes, and adds control – for a refined, air-dried look (that lasts all day).

This lightweight thickening pre-styler spray boosts hair thickness before you blow-dry to help you achieve your lushest, voluminous blowout.

This heat protectant cream helps inflate blow drys to luscious new heights. Infused with Strand-Plumping Technology, instantly thickens and plumps each strand from roots to ends for a thicker look.

This new, updated formula provides lightweight moisture – and contains Emblicatechnology, which expands each strand for voluminous, full-bodied styles.

This lightweight shampoo instantly preps hair for soft, touchable, moveable volume that lasts all day. (Same formula you know and love.)

A weightless heat-protective hair mousse adds volume and body to create gravity-defying styles you can fluff and muss. Plus, it's moisturizing — with a soft, cushiony, crunch-free feel.

Land-locked? Beach, please. Make waves wherever you go with our new, limited edition Surf Styling Leave In. This UV-protective gel-creme conditions, detangles, and fights frizz – for the softest waves under the sun.

Heat, colour, or chemical damage? We've got you covered. This shampoo is powered by our Honey Bond-Building Complex which helps restore and renew hair from the inside out. It works to build new bonds for stronger feeling hair, improving elasticity, and helping restore damaged hair. Plus, it smooths the hair cuticle, adds shine, and helps fortify weakened strands. Colour-safe and free of sulfate cleansers.

Resilient hair starts from within. This conditioner is powered by our Honey Bond-Building Complex which helps restore and repair hair from within. Invented for hair chameleons, it works to build new bonds to for strands that feel stronger, and protect against future damage. This daily conditioner also instantly detangles, reduces frizz, and smooths the cuticle for softness and shine. Colour-safe.

Sweaty hair? Keep it clean. This quick-drying, dual-phase liquid mist is formulated specifically to clean and refresh sweaty strands. Plus, it absorbs oils and helps to eliminate odor. We love a multi-tasker.

This moisturising, curl-loving gentle cleanser is now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine. Plus, it's a non-stripping, colour-safe shampoo that's free of sulfate cleansers.

We're constantly listening to feedback from our Bb.Stylists and our community (that's you), so we can offer the latest and greatest in innovation! So we've boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.

This moisturising conditioner can be used three different ways: as a rinse-out, leave-in, or co-wash. Now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine. Colour-safe.

We're constantly listening to feedback from our Bb.Stylists and our community (that's you), so we can offer the latest and greatest in innovation! So we've boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.

This ultra-moisturising mask enlivens over-worked and over-styled strands for soft, springy styles. Plus, we upped the size (from 150ml to 200ml), so your curls can get even more love. Now enhanced with a blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine.

We're constantly listening to feedback from our Bb.Stylists and our community (that's you), so we can offer the latest and greatest in innovation! So we've boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.

Formerly known as our Curl Pre-Style/Re-Style Primer, this (super) moisturising mist is now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and provide light hold. On Day 1, 2, 3, and beyond, spray all over to revive, reactivate, and give curls a boost. Colour-safe.

We're constantly listening to feedback from our Bb.Stylists and our community (that's you), so we can offer the latest and greatest in innovation! So we've boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.

This rich UV protective cream helps create moveable curls without the crunch — while shielding against the drying effects of the sun. Hydrasculpt Blend™ and a butter and oil blend combine moisture and styling benefits, to deeply hydrate hair, reduce frizz, and add shine.

All the hold. None of the crunch. Create voluminous, bouncy curls with this lightweight mousse. Now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add definition.

We're constantly listening to feedback from our Bb.Stylists and our community (that's you), so we can offer the latest and greatest in innovation! So we've boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.

This nourishing gel-oil hybrid adds hydration, bounce, and shine, while protecting against humidity. Plus, UV protection helps shield curls from the drying effects of the sun. Now enhanced with a blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine.

We're constantly listening to feedback from our Bb.Stylists and our community (that's you), so we can offer the latest and greatest in innovation! So we've boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.

Your go-to for restoring damaged hair. Used once a week in shower, this treatment goes deep to help reverse the look of past damage, working to fortify hair fibres and protecting against future damage, and smoothing the cuticle – for shine and softness. Powered by our Honey Bond-Building Complex, it works to build new bonds to for stronger feeling hair + helps restore damaged hair from the inside out. Colour-safe.

This weekly mask reduces frizz and nourishes hair to leave it moisturized for up to 72 hours – for shiny, smooth, soft strands.

We've expanded our Curl range, giving you more ways to customize your curls. This superbly lightweight version of our fan-favorite Curl Defining Cream, that's specially formulated for fine to medium hair, allows you to shape, style, and define curls and waves. It is enhanced with a rich, curl-loving oil (Avocado, Coconut, Jojoba) and butter (Shea, Cocoa) blend to help hydrate hair. It also reduces frizz, leaves hair shiny, and provides long-lasting soft hold. Suitable for chemically-treated hair.

Calling all curls: we've added to our range, so you've got more curl options. A go-to for glossy, defined curls. This bouncy, versatile, silicone-free pomade shapes and styles your curls while providing hold, shine, and definition. It works on damp or dry hair to smooth, separate, and reduce frizz – all without a flaky finish. It is enhanced with a rich, curl-loving oil (Avocado, Coconut, Jojoba) and butter (Shea, Cocoa) blend to help hydrate hair and is formulated with UV filters to help shield hair from the drying effects of the sun. Suitable for chemically-treated hair.

Set your tone. This purple shampoo gently yet effectively cleanses, and when paired with Illuminated Blonde Conditioner, helps illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands. Free of sulfate cleansers.

The cool way to condition. This hydrating purple conditioner helps illuminate blonde hues by neutralizing brass and enhancing tone. It also levels up moisture to leave hair soft and detangled while reducing frizz. Use with Illuminated Blonde Shampoo for a full wash day routine.

Coast into windswept, beachy waves and effortless texture. This airy whipped foam, infused with sea salts, provides grit + grip for light hold and lived-in looks. Created for use on dried hair, the quick-drying, lightweight wavemaker instantly adds separation and definition to make styling and re-styling a breeze. Extra beachy benefit? UV filters help protect hair against the drying effects of the sun. Laid-back styles. Tousled-by-the-wind texture. It's never been easier to catch a wave.

Hey, cool blonde. Illuminate your hue by neutralizing brass with this leave in purple toning spray. This lightweight formula helps enhance your tone, while adding hydration, reducing frizz, and smoothing your cuticle for soft, healthier-looking hair. It also provides heat protection up to 450°F

Dive into nourished shine with our gentle shampoo infused with a nutrient-rich trio of Royal Sugar Kelp, Pacific Sea Kelp, and Green Microalgae. This lightweight seaweed shampoo moisturises and nurtures hair and scalp. Dirt, excess oil, and product build-up are washed away without stripping for hair that feels buoyant, bouncy, fresh. A new, mindfully crafted evolution of our original Seaweed Shampoo formula, responsibly packaged with 100% recycled materials. When used together with Seaweed Conditioner, 91% showed improved scalp hydration.*
*testing on 32 subjects after using 3 times.

Dive into nourished shine with our creamy-light seaweed conditioner infused with a trio of nutrient-rich Royal Sugar Kelp, Pacific Sea Kelp, and Green Microalgae. This hydrating conditioner helps balance moisture and nurtures hair and scalp for strands that feel lightweight, smooth, and free of residue. All while reducing frizz and imbuing a softness + buoyant shine that our Pros say, "you couldn't find on Bb.Land, until now." A new, mindfully crafted evolution of our original Seaweed Conditioner formula, responsibly packaged with 100% recycled materials.
When used together with Seaweed Shampoo, 91% showed improved scalp hydration.*
*testing on 32 subjects after using 3 times.

Seaweed styling (your hair will thank you later). This versatile leave in hair moisturiser, infused with a trio of nutrient-rich Royal Sugar Kelp, Pacific Sea Kelp, and Green Microalgae, is your simple step for effortless, air-dried styles. Part leave-in conditioner, part styling cream –– it delivers nourishing all-day hydration, reduces frizz + flyaways, and adds soft hold to perfect air-drying (day or night). Plus, it helps promote an optimal scalp environment. Effortless looks? From sea to city to salon, our Seaweed provides. Responsibly packaged with 100% recycled materials.

Powered by our Honey Bond-Building Complex, this super styler works on building new bonds for stronger feeling hair and helps restore damaged hair from the inside out. Protects against heat tools (up to 230 degrees celsius) and works to fortify strands, helping prevent breakage and split ends, achieves light hold, and reduces frizz and flyaways. (We love a multi-tasker.) Safe for colour and chemically-treated hair.

Beat the heat. This mist protects dried hair against heat tools (up to 230 degrees Celcius), helps renew hair damage, and prevent breakage, thanks to our Honey Protective Complex. Plus, it conditions, reduces frizz, and improves elasticity. Added UV filters help protect hair against the drying effects of the sun. Colour-safe.

Less blow-dry time = less heat damage. This lightweight spray cuts blow-dry time by 50%*, 3 out of 5 people agree. Reduces frizz and flyaways, smooths and conditions, and protects against heat damage and breakage, thanks to our Honey Protective Complex. Plus, added UV filters shield hair from the drying effects of the sun. Colour-safe.

*Based on a consumer sensory study after one use.

This creamy, ultra-rich shampoo is the oasis of moisture that dry hair craves. Enhanced with skincare-grade biomimetic Hyaluronic Acid, Kalahari Melon Seed Oil, and our signature 6-oil blend, it gently cleanses and helps nourish even the driest hair from scalp to ends. When used with Ultra Rich Conditioner, it provides up to 48 hours of hydration and 72 hours of high-humidity protection and frizz reduction. Formulated for all hair types and textures, and free of sulfate cleansers.

A creamy, dreamy conditioner that delivers velvety, ultra-rich hydration to the driest hair. Enhanced with skincare-grade biomimetic Hyaluronic Acid, Kalahari Melon Seed Oil, and our signature 6-oil blend, it nourishes from scalp to ends. When used with Ultra Rich Shampoo, it provides up to 48 hours of hydration and 72 hours of high-humidity protection and frizz reduction. Formulated for all hair types and textures that need ultra-rich hydration.

A treatment for dry to very dry hair, this ultra-rich, multi-tasking leave in is great for all hair textures and delivers up to 72 hours of hydration, high-humidity protection, and frizz reduction. Enhanced by skincare-grade biomimetic Hyaluronic Acid, Kalahari Melon Seed Oil, and our signature 6-oil blend, it nourishes dry, brittle hair from scalp to ends. As a multi-tasker, it also detangles, provides heat protection up to 450°F/232°C, and can be used directly on the scalp and on damp or dry hair. Formulated for all hair types and textures that need ultra-rich hydration.

This creamy, ultra-rich shampoo is the oasis of moisture that dry hair craves. Enhanced with skincare-grade biomimetic Hyaluronic Acid, Kalahari Melon Seed Oil, and our signature 6-oil blend, it gently cleanses and helps nourish even the driest hair from scalp to ends. When used with Ultra Rich Conditioner, it provides up to 48 hours of hydration and 72 hours of high-humidity protection and frizz reduction. Formulated for all hair types and textures, and free of sulfate cleansers.

A creamy, dreamy conditioner that delivers velvety, ultra-rich hydration to the driest hair. Enhanced with skincare-grade biomimetic Hyaluronic Acid, Kalahari Melon Seed Oil, and our signature 6-oil blend, it nourishes from scalp to ends. When used with Ultra Rich Shampoo, it provides up to 48 hours of hydration and 72 hours of high-humidity protection and frizz reduction. Formulated for all hair types and textures that need ultra-rich hydration.

A lightweight hair mask, powered by our Strand-Plumping Technology, instantly thickens and plumps each strand from roots to ends for a thicker look. Hair is instantly detangled and strengthened to protect against breakage. This hair mask improves manageability and nourishes your scalp, too.

Gentle on scalp yet powered to purify, this whipped, airy scalp scrub clears the way for a healthy-looking, balanced, hair and scalp. Infused with Dead Sea Salt and a trio of nutrient-rich seaweeds, it optimizes the scalp's environment by drawing out impurities like dirt, excess oil, and buildup to refresh + invigorate. Plus, it imparts a polished look and soft brilliance that will leave hair "floating on seashine." Perfect for scalp exfoliation. Responsibly packaged with 100% recycled materials.
2X shine after one use vs. untreated hair.

This strand-plumping hair treatment expands individual strands while conditioning and moisturizing hair for soft, moveable volume that lasts all day. The leave-in treatment provides all-day frizz reduction, strengthening against breakage, and protecting hair from heat styling. Just shake and spray to see the volume for yourself—the proof is in the plumping.

It's deep clean day for all hair, scalp, and curl types with this colour-safe shampoo + mask hybrid that's free from sulfate cleansers. Formulated with Salicylic and Lactic Acid, plus Kaolin and Bentonite clays, our creamy treatment helps to gently wash away the built-up residue, pollutants, and other impurities that can collect at the root or weight hair down. Plus, it preps strands for the week of great style to come without stripping your colour.

A luxurious, oil-serum leave in that delivers transformative, cortex-to-cuticle repair and creates softer, smoother, stronger strands – instantly. Powered by our highest concentration of Honey Bond-Building Complex, this lightweight treatment-styler hybrid delivers 6x more hydration vs. untreated hair and helps reverse the look of damage caused by heat, chemical, and physical styling. Plus, it mends split ends, detangles, reduces frizz, and protects hair against heat tools up to 450°F/232°C. Next-level hair repair for those who style fearlessly (or want to start).

This multi-tasking, moisturising shampoo instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth.

This multi-tasking, moisturising conditioner instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth.