This flexible creme solid is part wax, part paste, part creme – for pliable texture with a lo-shine finish.

This hi-shine pomade helps fight frizz, creates definition and gives subtle hold for elegant, polished looks.

This matte, lightweight clay gives hair texture and workable hold – for bulked-up, broken-in looks.

Piecey, lived-in texture is so badass. Use this texturising spray-wax for a (deliberately) undone look with buildable separation, light hold, and natural sheen. Think: day 2 hair, but on day 1.

This hi-hold, clear gel solid creates clean styles with shine – and zero flakes.

This invigorating shampoo helps reduce breakage when used as a part of the Full Potential regimen.

This nurturing conditioner helps reduce breakage when used as a part of the Full Potential regimen.

This highly potent treatment promotes strength and elasticity – when used as a part of the Full Potential regimen.

This lightweight shampoo instantly preps hair for soft, touchable, moveable volume that lasts all day. (Same formula you know and love.)

This new, updated formula provides lightweight moisture – and contains Emblicatechnology, which expands each strand for voluminous, full-bodied styles.

This lightweight thickening pre-styler spray boosts hair thickness before you blow-dry to help you achieve your lushest, voluminous blowout.

This conditioning styling creme gives separation, subtle hold, and a smooth, satin finish – whether air-dried or blow-dried.

This hi-hold gel sculpts and shapes hair – for a shiny, radiant finish that isn’t flaky or sticky.

This gel-creme gives grit and lift for tousled texture with a matte finish.

This multitasking leave-in treatment is our #1 best seller. Versus untreated hair it:
•Instantly delivers 86% more hydration
•Instantly cuts frizz by 50% (all day, even in extreme humidity)

Plus, it protects from heat tools up to 232°C, has UV Filters to help protect hair against the drying effects of the sun, helps protect colour from fading for up to 16 washes, detangles to help protect against breakage, smoothes, softens, and adds shine. Now that’s a real multitasker.

This weekly detoxifying shampoo removes buildup and residue.

This lightweight primer helps to detangle hair, preps hair for styling, and refreshes styles.

This invigorating primer is blended with herbs, vitamins, and Tea Tree Oil to detangle and refresh hair.