This multi-tasking, moisturising shampoo instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth.

This weekly mask reduces frizz and nourishes hair to leave it moisturized for up to 72 hours – for shiny, smooth, soft strands.

A lightweight hair mask, powered by our Strand-Plumping Technology, instantly thickens and plumps each strand from roots to ends for a thicker look. Hair is instantly detangled and strengthened to protect against breakage. This hair mask improves manageability and nourishes your scalp, too.

This ultra-moisturising mask enlivens over-worked and over-styled strands for soft, springy styles. Plus, we upped the size (from 150ml to 200ml), so your curls can get even more love. Now enhanced with a blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine.

We're constantly listening to feedback from our Bb.Stylists and our community (that's you), so we can offer the latest and greatest in innovation! So we've boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.

A treatment for dry to very dry hair, this ultra-rich, multi-tasking leave in is great for all hair textures and delivers up to 72 hours of hydration, high-humidity protection, and frizz reduction. Enhanced by skincare-grade biomimetic Hyaluronic Acid, Kalahari Melon Seed Oil, and our signature 6-oil blend, it nourishes dry, brittle hair from scalp to ends. As a multi-tasker, it also detangles, provides heat protection up to 450°F/232°C, and can be used directly on the scalp and on damp or dry hair. Formulated for all hair types and textures that need ultra-rich hydration.

Gentle on scalp yet powered to purify, this whipped, airy scalp scrub clears the way for a healthy-looking, balanced, hair and scalp. Infused with Dead Sea Salt and a trio of nutrient-rich seaweeds, it optimizes the scalp's environment by drawing out impurities like dirt, excess oil, and buildup to refresh + invigorate. Plus, it imparts a polished look and soft brilliance that will leave hair "floating on seashine." Perfect for scalp exfoliation. Responsibly packaged with 100% recycled materials.
2X shine after one use vs. untreated hair.

This highly potent treatment promotes strength and elasticity – when used as a part of the Full Potential regimen.