Dive into nourished shine with our gentle shampoo infused with a nutrient-rich trio of Royal Sugar Kelp, Pacific Sea Kelp, and Green Microalgae. This lightweight seaweed shampoo moisturises and nurtures hair and scalp. Dirt, excess oil, and product build-up are washed away without stripping for hair that feels buoyant, bouncy, fresh. A new, mindfully crafted evolution of our original Seaweed Shampoo formula, responsibly packaged with 100% recycled materials. When used together with Seaweed Conditioner, 91% showed improved scalp hydration.*
*testing on 32 subjects after using 3 times.

Our #1 best seller. This multitasking leave-in conditioner, infused with featherlight 6-Oil Blend, hydrates, reduces frizz, softens + adds shine. Plus, it helps provide nourishment and smoothing, and protects from heat tools up to 450°F/232°C.

KEY CLAIMS

Instantly delivers 86% more hydration*
Reduces frizz by 50% that last all day, even in extreme humidity*
Protects color from fading for up to 16 washes
*Versus untreated hair

The Feels
98% say hair feels hydrated*
99% say hair feels nourished*
97% say hair feels soft, detangled, more manageable*
96% say hair feels protected*
95% say hair feels healthier, smooth, strong*
93% say hair feels soft and more manageable all day**
91% say hair feels like it stays hydrated all day**

The Looks
97% say hair looks shiny, less frizzy*
96% say it reduces look of flyaways*
96% say hair looks healthier*

The Performance
98% say it created a foundation for products to layer on***
97% say it absorbs easily into hair*
95% say hair's easier to style*

*Consumer testing on 180 women after one use.
**Consumer testing on 179 women after 2 weeks of use.
***Consumer testing on 102 women after 2 weeks of use.

FORMULATED FOR

Patterns: Curly (3C–3A), Wavy (2C–2A), Straight (1A)
Diameters: Fine, Medium, Thick
Conditions: Dry, Untreated, Color-Treated, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This multi-tasking, moisturising shampoo instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth.

This multi-tasking, moisturising conditioner instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth.

This lightweight shampoo instantly preps hair for soft, touchable, moveable volume that lasts all day. (Same formula you know and love.)

This new, updated formula provides lightweight moisture – and contains Emblicatechnology, which expands each strand for voluminous, full-bodied styles.

This lightweight thickening pre-styler spray boosts hair thickness before you blow-dry to help you achieve your lushest, voluminous blowout.

This translucent dry finishing spray adds volume, lift, and airy texture – instantly. (Same formula, new name.)

Heat, colour, or chemical damage? We've got you covered. This shampoo is powered by our Honey Bond-Building Complex which helps restore and renew hair from the inside out. It works to build new bonds for stronger feeling hair, improving elasticity, and helping restore damaged hair. Plus, it smooths the hair cuticle, adds shine, and helps fortify weakened strands. Colour-safe and free of sulfate cleansers.

Resilient hair starts from within. This conditioner is powered by our Honey Bond-Building Complex which helps restore and repair hair from within. Invented for hair chameleons, it works to build new bonds to for strands that feel stronger, and protect against future damage. This daily conditioner also instantly detangles, reduces frizz, and smooths the cuticle for softness and shine. Colour-safe.

Your go-to for restoring damaged hair. Used once a week in shower, this treatment goes deep to help reverse the look of past damage, working to fortify hair fibres and protecting against future damage, and smoothing the cuticle – for shine and softness. Powered by our Honey Bond-Building Complex, it works to build new bonds to for stronger feeling hair + helps restore damaged hair from the inside out. Colour-safe.

Beat the heat. This mist protects dried hair against heat tools (up to 230 degrees Celcius), helps renew hair damage, and prevent breakage, thanks to our Honey Protective Complex. Plus, it conditions, reduces frizz, and improves elasticity. Added UV filters help protect hair against the drying effects of the sun. Colour-safe.

This moisturising, curl-loving gentle cleanser is now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine. Plus, it's a non-stripping, colour-safe shampoo that's free of sulfate cleansers.

We're constantly listening to feedback from our Bb.Stylists and our community (that's you), so we can offer the latest and greatest in innovation! So we've boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.

This moisturising conditioner can be used three different ways: as a rinse-out, leave-in, or co-wash. Now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine. Colour-safe.

We're constantly listening to feedback from our Bb.Stylists and our community (that's you), so we can offer the latest and greatest in innovation! So we've boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.

Formerly known as our Curl Pre-Style/Re-Style Primer, this (super) moisturising mist is now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and provide light hold. On Day 1, 2, 3, and beyond, spray all over to revive, reactivate, and give curls a boost. Colour-safe.

We're constantly listening to feedback from our Bb.Stylists and our community (that's you), so we can offer the latest and greatest in innovation! So we've boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.

This rich UV protective cream helps create moveable curls without the crunch — while shielding against the drying effects of the sun. Hydrasculpt Blend™ and a butter and oil blend combine moisture and styling benefits, to deeply hydrate hair, reduce frizz, and add shine.

This weekly detoxifying shampoo removes buildup and residue.

This sea salt spray adds volume, texture and hold for matte, beachy waves (year-round).

This dry shampoo instantly creates volume, adds texture, absorbs oil, and refreshes styles.

Sweaty hair? Keep it clean. This quick-drying, dual-phase liquid mist is formulated specifically to clean and refresh sweaty strands. Plus, it absorbs oils and helps to eliminate odor. We love a multi-tasker.

A creamy, dreamy conditioner that delivers velvety, ultra-rich hydration to the driest hair. Enhanced with skincare-grade biomimetic Hyaluronic Acid, Kalahari Melon Seed Oil, and our signature 6-oil blend, it nourishes from scalp to ends. When used with Ultra Rich Shampoo, it provides up to 48 hours of hydration and 72 hours of high-humidity protection and frizz reduction. Formulated for all hair types and textures that need ultra-rich hydration.