This cream-solid is part wax, part paste, part cream - providing pliable texture and flexible hold. It's a styling product for short hair loved by our Pros that also gives looks a lo-shine finish and body.

FORMULATED FOR

Ideal for short to medium hair lengths looking for pliable texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

This versatile styler also has a fragrance anyone can enjoy. Citrus, floral, woody - something for everyone who likes to complement their style with a can't-resist fragrance.

This matte, lightweight clay gives hair texture and workable hold for bulked-up, broken-in looks.

FORMULATED FOR

Ideal for short hair lengths seeking matte, workable texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Dry

FRAGRANCE

Featuring top notes of pineapple leaf with middle notes of pink rose and a base of vanilla bark.

This hi-hold, crystal clear solid hair gel creates sleek styles with shine.

FORMULATED FOR

Ideal for short to medium lengths looking for high-shine separation.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

Featuring top notes of pineapple leaf with middle notes of pink rose and a base of vanilla bark.

This exfoliating shampoo is for breakage-prone or thinning hair. When used as part of the Full Potential regimen, our invigorating shampoo helps reduce breakage - for hair that's fuller, stronger, and stays with you longer.

RESULTS

Immediately: 80% of regimen users said hair looks fuller.*
After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style.**

*Consumer testing on 83 women after one use of Full Potential Shampoo, Conditioner + Booster.
**Consumer testing on 100 women after 4 weeks use of Full Potential Shampoo, Conditioner + Booster.

FORMULATED FOR

Ideal for all hair types that are breakage-prone or thinning.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Featuring top notes of citrus, middle notes of fresh florals, and base notes of leather, sandalwood, and amber.

This nurturing conditioner is for breakage-prone or thinning hair. When used as part of the Full Potential regimen, our lightweight conditioner helps reduce breakage - for hair that's fuller, stronger, and stays with you longer.

RESULTS

Immediately: 80% of regimen users said hair looks fuller.*
After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style.**

*Consumer testing on 83 women after one use of Full Potential Shampoo, Conditioner + Booster.
**Consumer testing on 100 women after 4 weeks use of Full Potential Shampoo, Conditioner + Booster.

FORMULATED FOR

Ideal for all hair types that are breakage-prone or thinning.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Featuring top notes of citrus, middle notes of fresh florals, and base notes of leather, sandalwood, and amber.

This lightweight shampoo instantly preps hair for soft, touchable, moveable volume that lasts all day. (Same formula you know and love.)

This new, updated formula provides lightweight moisture – and contains Emblicatechnology, which expands each strand for voluminous, full-bodied styles.

This lightweight thickening pre-styler spray boosts hair thickness before you blow-dry to help you achieve your lushest, voluminous blowout.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for voluminous blowout.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Featuring top notes of sparkling cassis with middle notes of watery cyclamen and base notes of mint leaf.

This conditioning styling cream gives separation, subtle hold, and a smooth, satin finish - whether air-dried or blow-dried. It's a dream cream for those who love to look polished and smooth but hate to work at it.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for separation, lived in texture, and subtle hold.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-treated

FRAGRANCE

Featuring top notes of ozone, middle notes of rose, and a woody base.

This high-hold hair gel sculpts and shapes hair and gives a shiny, radiant finish that isn't flaky or sticky.

FORMULATED FOR

Ideal for all hair types seeking hold and shine for their style.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated

FRAGRANCE

Opens with bright citrus and sparkling aldehydes bursting with watery freshness. A heart of white tea and dewy greens bring a delicate transparency while woods and musk whisper throughout.

This hybrid gel-cream gives grit and lift for tousled texture with a matte finish.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for tousled texture with a matte finish.

Patterns: Straight, Wavy
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Fresh sparking notes of citrus, watery fruits, and delicate floral are perfectly paired with soothing marine nuances throughout. Warm woods and clean musk complete this blend.

Our #1 best seller. This multitasking leave-in conditioner, infused with Featherlight 6-Oil Blend, hydrates, reduces frizz, softens + adds shine. Plus, it helps provide nourishment and smoothing, and protects from heat tools up to 450°F/232°C.

RESULTS

Instantly delivers 86% more hydration*
Reduces frizz by 50% that last all day, even in extreme humidity*
Protects color from fading for up to 16 washes
*Versus untreated hair

The Feels
98% say hair feels hydrated*
99% say hair feels nourished*
97% say hair feels soft, detangled, more manageable*
96% say hair feels protected*
95% say hair feels healthier, smooth, strong*
93% say hair feels soft and more manageable all day**
91% say hair feels like it stays hydrated all day**

The Looks
97% say hair looks shiny, less frizzy*
96% say it reduces look of flyaways*
96% say hair looks healthier*

The Performance
98% say it created a foundation for products to layer on***
97% say it absorbs easily into hair*
95% say hair's easier to style*

*Consumer testing on 180 women after one use.
**Consumer testing on 179 women after 2 weeks of use.
***Consumer testing on 102 women after 2 weeks of use.

FORMULATED FOR

Ideal for hair types seeking a multitasking leave in treatment.

Patterns: Curly (3C–3A), Wavy (2C–2A), Straight (1A)
Diameters: Fine, Medium, Thick
Conditions: Dry, Untreated, Color-Treated, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This weekly clarifying shampoo lifts away product residue, excess oil, and built-up pollutants - those impurities that can give hair that end-of-week dullness and weigh down your look.

Not this week, build-up. Enjoy a fresh, clean Sunday after a week of hair looks lived to the fullest.

FORMULATED FOR

Ideal for all hair and scalp types that need gentle but deep cleansing, except for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A clean, effervescent scent with notes of Sparkling Cassis, Watery Cyclamen, and Mint leaf to complement hair's Sunday start.

This lightweight detangling spray sets the stage by detangling and refreshing hair before applying styling products.

FORMULATED FOR

Ideal for hair types looking for a weightless detangling primer.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, Chemically Damaged, Physically Damaged, Mechanically Damaged

FRAGRANCE

Featuring top notes of bourgeon de cassis, middle notes of crushed spearmint leaves, and base notes of white woods.