This first-of-its kind creme enhances texture and body for an air-dried look with a product-free feel.

Land-locked? Beach, please. Make waves wherever you go with our new, limited edition Surf Styling Leave In. This UV-protective gel-creme conditions, detangles, and fights frizz – for the softest waves under the sun.

This sea salt spray adds volume, texture and hold for matte, beachy waves (year-round).

This oil-infused salt spray enhances texture for sea-tossed waves with sheen.

A daily cleanser for buoyant body and soft, seabreezy texture.

A lightweight, moisturizing conditioner for buoyant body and soft, seabreezy texture.

This sublime pre-styler protects and conditions dry, coarse, or brittle hair – and makes styling a breeze.

This UV protective defining creme helps create flexible curls with separation.

This weightless, silicone-free moisture spray enhances curl integrity, fights frizz, and adds shine. Plus, it protects against heat tools – and contains UV filters to help protect hair against the drying effects of the sun.

This translucent dry finishing spray adds volume, lift, and airy texture – instantly. (Same formula, new name.)

This first-of-its-kind concentrate swells each strand – thanks to Emblica technology. Follow with your fave Bb.Thickening styler for lush, plush movement that stays up – all day.

This heat-protective mousse gives the same volume you love, but with a new, moisturising formula – for a soft, cushiony (crunch-free) feel.

This multi-tasking, moisturising shampoo instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth.

This multi-tasking, moisturising conditioner instantly transforms dry, coarse or brittle hair – leaving it soft, silky, and smooth.