Prepare for High Drama — and take up space — with volume. This airy hair-thickening foam is a hair styler + scalp treatment that gives an immediate increase in visible hair density + instant lift for all-day roots-to-ends volume. With Strand Plumping Technology, plus a mix of peptides + antioxidants to help boost energy and protect against external aggressors to create a healthy follicle environment, it’s a must-have heat-protective blowout foam for all hair textures and especially Fine Hair.

RESULTS

Immediate increase in visible hair density
2X all-day volume instantly^*
_{*vs. untreated hair}

FORMULATED FOR

Ideal for all hair textures or those with thinning hair looking to instantly boost visible hair density and create big voluminous styles that last all day.

Patterns: Coily, Curly, Wavy, Straight
Diameter: Fine, Medium
Condition: Untreated, Colour-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedarwood and white musk. 

This matte finish sea salt spray adds wind-styled texture to the hair even if you're miles away from the beach. Add body to Fine to Medium hair and get volume at the roots for beachy waves (year-round).

Medium to Thick hair? Reach for Surf Infusion Sea Salt Spray.

FORMULATED FOR

Ideal for hair types seeking beachy, wavy styles.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

This hairspray gives flexible, workable hold – plus, it has an exceptional memory for shape (even when brushed).

FORMULATED FOR

Ideal for those looking for flexible shape memory in their finished style.

Patterns: Curly (3C–3A), Wavy (2C–2A), Straight (1A)
Diameters: Fine, Medium, Thick
Conditions: Untreated, Colour-Treated

This strand-plumping hair primer and treatment acts like a volumizing base layer for your blowout — expanding strands while conditioning and moisturizing for soft, moveable fullness that lasts all day. Use before styling for all-day frizz reduction, to strengthen against breakage, and to help protect hair from heat styling. Just shake and spray to see the volume for yourself. The proof is in the plumping.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a hair primer for thicker-looking hair.

Patterns: Straight (1A), Wavy (2A–2C)
Diameters: Fine, Medium
Conditions: Untreated, dry, heat damaged

FRAGRANCE

Top Notes: Lemon and Bergamot
Middle Notes: Crisp Apple and Water Lily
Base Notes: Cedarwood and White Musk

This conditioning styling cream gives separation, subtle hold, and a smooth, satin finish - whether air-dried or blow-dried. It's a dream cream for those who love to look polished and smooth but hate to work at it.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for separation, lived in texture, and subtle hold.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-treated

FRAGRANCE

Featuring top notes of ozone, middle notes of rose, and a woody base.

This dry shampoo, style extender, and volumizer gives style a refresh by offering strong oil absorption and a volume boost at the crown.

FORMULATED FOR

Ideal for all hair types seeking a non-aerosol dry shampoo that absorbs oil while creating volume and adding texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated

FRAGRANCE

A radiant fragrance composed of fresh clementine, wild hyacinth, and sandalwood.

This lightweight primer and leave-in detangler sets the stage for styling and creates a great surface for styling products. It’s the first step that preps hair without weighing down even the finest strands. Then when you want a refresh, spray it on to smooth and detangle.

FORMULATED FOR

Ideal for hair types looking for a weightless detangling primer.

Patterns: Straight (1A), Wavy (2C–2A)
Diameters: Fine, Medium
Conditions: Untreated, color-treated, dry, chemically damaged, physically damaged, mechanically damaged

FRAGRANCE

Top Notes: Bourgeon de Cassis
Middle Notes: Crushed Spearmint
Base Notes: White Woods

An oil-based styling cream for languid, lived-in looks. This finisher adds polish, separation, and sheen to classic grooming or casual tousling.

Our first-ever product is a shining Bb.Original that brings your cut to life.

FORMULATED FOR

Ideal for Medium to Thick hair types looking to add shine and separation for lived-in looks.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Featuring top notes of citrus and pineapple, middle notes of freesia and water lily, and a musk base.