Build sky-high volume or everyday fullness to the look of your hair with Pro favorites from our Thickening Collection. Start with Thickening Volume Shampoo + Thickening Volume Conditioner for soft, moveable volume that lasts all day. Big hair bonus: our conditioner features Emblica Technology to help plump each strand. Before you blow dry, spritz on Thickening Spray to boost the look of hair thickness — and get ready for your lushest blow dry ever. This mini-sized trio delivers big on results.

SET INCLUDES:
Thickening Volume Shampoo 2 fl oz / 60 ml
Thickening Volume Conditioner 2 fl oz / 60 ml
Thickening Spray 2 fl oz / 60 ml

This flexible creme solid is part wax, part paste, part creme – for pliable texture with a lo-shine finish.

This ultra-moisturising mask enlivens over-worked and over-styled strands for soft, springy styles. Plus, we upped the size (from 150ml to 200ml), so your curls can get even more love. Now enhanced with a blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and add shine.

We're constantly listening to feedback from our Bb.Stylists and our community (that's you), so we can offer the latest and greatest in innovation! So we've boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.

Your go-to for restoring damaged hair. Used once a week in shower, this treatment goes deep to help reverse the look of past damage, working to fortify hair fibres and protecting against future damage, and smoothing the cuticle – for shine and softness. Powered by our Honey Bond-Building Complex, it works to build new bonds to for stronger feeling hair + helps restore damaged hair from the inside out. Colour-safe.

A treatment for dry to very dry hair, this ultra-rich, multi-tasking leave in is great for all hair textures and delivers up to 72 hours of hydration, high-humidity protection, and frizz reduction. Enhanced by skincare-grade biomimetic Hyaluronic Acid, Kalahari Melon Seed Oil, and our signature 6-oil blend, it nourishes dry, brittle hair from scalp to ends. As a multi-tasker, it also detangles, provides heat protection up to 450°F/232°C, and can be used directly on the scalp and on damp or dry hair. Formulated for all hair types and textures that need ultra-rich hydration.

Beat the heat. This mist protects dried hair against heat tools (up to 230 degrees Celcius), helps renew hair damage, and prevent breakage, thanks to our Honey Protective Complex. Plus, it conditions, reduces frizz, and improves elasticity. Added UV filters help protect hair against the drying effects of the sun. Colour-safe.

Our #1 best seller. This multitasking leave-in conditioner, infused with featherlight 6-Oil Blend, hydrates, reduces frizz, softens + adds shine. Plus, it helps provide nourishment and smoothing, and protects from heat tools up to 450°F/232°C.

KEY CLAIMS

Instantly delivers 86% more hydration*
Reduces frizz by 50% that last all day, even in extreme humidity*
Protects color from fading for up to 16 washes
*Versus untreated hair

The Feels
98% say hair feels hydrated*
99% say hair feels nourished*
97% say hair feels soft, detangled, more manageable*
96% say hair feels protected*
95% say hair feels healthier, smooth, strong*
93% say hair feels soft and more manageable all day**
91% say hair feels like it stays hydrated all day**

The Looks
97% say hair looks shiny, less frizzy*
96% say it reduces look of flyaways*
96% say hair looks healthier*

The Performance
98% say it created a foundation for products to layer on***
97% say it absorbs easily into hair*
95% say hair's easier to style*

*Consumer testing on 180 women after one use.
**Consumer testing on 179 women after 2 weeks of use.
***Consumer testing on 102 women after 2 weeks of use.

FORMULATED FOR

Patterns: Curly (3C–3A), Wavy (2C–2A), Straight (1A)
Diameters: Fine, Medium, Thick
Conditions: Dry, Untreated, Color-Treated, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This frizz-taming micromist hydrates and softens dry hair – and adds an instant boost of radiance to finished styles.

This transformative oil instantly vanishes into hair – leaving a smooth feathersoft feel and a trace of shine.

Powered by our Honey Bond-Building Complex, this super styler works on building new bonds for stronger feeling hair and helps restore damaged hair from the inside out. Protects against heat tools (up to 230 degrees celsius) and works to fortify strands, helping prevent breakage and split ends, achieves light hold, and reduces frizz and flyaways. (We love a multi-tasker.) Safe for colour and chemically-treated hair.

Formerly known as our Curl Pre-Style/Re-Style Primer, this (super) moisturising mist is now enhanced with a rich blend of oils (Avocado, Coconut, Jojoba) and butters (Shea, Cocoa) – to deeply hydrate hair, reduce frizz, and provide light hold. On Day 1, 2, 3, and beyond, spray all over to revive, reactivate, and give curls a boost. Colour-safe.

We're constantly listening to feedback from our Bb.Stylists and our community (that's you), so we can offer the latest and greatest in innovation! So we've boosted our Bb.Curl collection with even more curl-loving blend of oils and butters that deeply hydrate, reduce frizz, and add shine.

This sea salt spray adds volume, texture and hold for matte, beachy waves (year-round).