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  • straight blow dry
    straight blow dry
    A lightweight, heat-activated styling balm makes short work of smoothing and straightening rituals, leaving hair soft, sleek and healthy-looking - not to mention more and more manageable with every use.
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  • straight shampoo
    straight shampoo
    This sulfate-free cleanser starts hair smooth, reduces frizz and makes hair more manageable straight out of the shower.
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  • straight conditioner
    straight conditioner
    A light yet thorough conditioner helps manage unruly types, calm curls and quiet frizz for smoother, silkier texture. Adds shine and encourages body and movement.
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Styling tips

offer details

*Full Potential Hair Preserving Booster Spray 15ml with any £25+ order. Use offer code POTENTIAL at checkout. Samples are whilst stocks last. Offer ends at midnight 11th December 2015. One offer code per customer transaction. Offer is not available in conjunction with any other offer.

**Please select Gift Wrap at checkout.