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  • straight blow dry
    straight blow dry
    4.53
    A lightweight, heat-activated styling balm makes short work of smoothing and straightening rituals, leaving hair soft, sleek and healthy-looking - not to mention more and more manageable with every use.
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  • straight shampoo
    straight shampoo
    4.75
    This cleanser starts hair smooth, reduces frizz and makes hair more manageable straight out of the shower.
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  • straight conditioner
    straight conditioner
    4.22
    A light yet thorough conditioner helps manage unruly types, calm curls and quiet frizz for smoother, silkier texture. Adds shine and encourages body and movement.
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Styling tips

offer details

*Free Hairdresser’s Invisible Oil Primer 30ml or Thickening Hairspray 30ml with any £25+ order. Use offer code HIOPRIMER or THICKENING at checkout. Samples are whilst stocks last. Offer ends at midnight 15th August 2016. One offer code per customer transaction. Offer is not available in conjunction with any other offer.
**Free Thickening Hairspray 30ml, Hairdresser's Invisible Oil Primer 30ml, Repair Blow Dry 15ml, Bb.Curl Gel Oil 15ml and Sumotech 7ml with £35+ orders whilst supplies last. Use offer code 5FAVES at checkout. Offer ends Midnight 31st July 2016. One offer code per customer transaction. Offer is not available in conjunction with any other offer.