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  • straight blow dry
    straight blow dry
    4.52
    A lightweight, heat-activated styling balm makes short work of smoothing and straightening rituals, leaving hair soft, sleek and healthy-looking - not to mention more and more manageable with every use.
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  • straight shampoo
    straight shampoo
    4.75
    This sulfate-free cleanser starts hair smooth, reduces frizz and makes hair more manageable straight out of the shower.
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  • straight conditioner
    straight conditioner
    4.22
    A light yet thorough conditioner helps manage unruly types, calm curls and quiet frizz for smoother, silkier texture. Adds shine and encourages body and movement.
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Styling tips

offer details

*Free Dryspun Finish 40ml or All-Style Blow Dry 60ml with any purchase of £30 or more, whilst supplies last. Enter offer code DRYSPUN or ALLSTYLE at checkout. Offer ends 2nd May 2016 at 11:59 PM GMT. One offer per customer.
**Free Bb.Curl Shampoo 7ml and Bb.Curl Conditioner 7ml, Bb.Curl Primer 30ml, Bb.Curl Defining Creme 30ml and Bb.Curl Gel Oil 15ml with any 2 full-size purchases, whilst supplies last. Use offer code BBCURL at checkout. Offer ends midnight 25th May 2016. One offer code per customer transaction. Offer is not available in conjunction with any other offer.
***Free Bb. Wrap Star silky scarf with the purchase of 2 or more products within the Bb.Curl regime, whilst supplies last. Enter offer code WRAPSTAR at checkout. Offer ends at midnight 25th May 2016. One offer code per customer. Offer is not available in conjunction with any other offer.
****Free Full Potential Hair Preserving Booster Spray 15ml with any £25+ order. Use offer code POTENTIAL at checkout. Samples are whilst stocks last. Offer ends at midnight 25th May 2016. One offer code per customer transaction. Offer is not available in conjunction with any other offer.