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  • straight blow dry
    straight blow dry
    4.49
    A lightweight, heat-activated styling balm makes short work of smoothing and straightening rituals, leaving hair soft, sleek and healthy-looking - not to mention more and more manageable with every use.
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  • straight shampoo
    straight shampoo
    4.75
    This sulfate-free cleanser starts hair smooth, reduces frizz and makes hair more manageable straight out of the shower.
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  • straight conditioner
    straight conditioner
    4.22
    A light yet thorough conditioner helps manage unruly types, calm curls and quiet frizz for smoother, silkier texture. Adds shine and encourages body and movement.
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Styling tips

offer details

*Free prep 50ml, tonic 50ml, and hairdresser’s invisible oil primer 60ml with any £25+ order. Use offer code: PRIMERTRIO at checkout. Samples are whilst stocks last. Offer ends at midnight 27th May 2015. One per customer transaction. Offer is not available in conjunction with any other offer.