straight blow dry

Heat-activated, smoothing and softening, humidity protection, frizz-reduction.

  • What: A lightweight, heat-activated styling balm makes short work of smoothing and straightening rituals, leaving hair soft, sleek and healthy-looking - not to mention more and more manageable with every use.
  • The Straight Line features our very own (and very rare) gemstone blend that loosens hair's natural curves - just add heat. It's part of our new breakthrough smoothing technology that improves hair condition over time for lasting softness and increased manageability.

    Who: The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof).

    When: Anytime for smooth, straight styles, especially after using Straight Shampoo and Conditioner.

    How: To style it straight, work evenly through damp hair and blow-dry, section by section until dry using a flat brush for sleek looks, a round brush for more movement and bend. For pin straight styles, finish with a flat iron.

  • Panthenol, Glycerin, Dimethicone protect hair from heat styling and humidity
  • Polylysine, Dimethicone/Mercaptopropyl Methicone Copolymer, Dimethicone/Mercaptopropyl Methicone Copolymer/Phenyl Trimethicone : reduce frizz, smooth and seal the hair for soft style with body and movement
  • Phenyl Trimethicone, Dimethicone, Polyquaternium-11: add shine and control
  • Behentrimonium Chloride, Cetearyl Alcohol, Cetyl Alcohol : condition the hair
  • offer details

    *Free Hairdresser’s Invisible Oil Primer 30ml or Thickening Hairspray 30ml with any £25+ order. Use offer code HIOPRIMER or THICKENING at checkout. Samples are whilst stocks last. Offer ends at midnight 15th August 2016. One offer code per customer transaction. Offer is not available in conjunction with any other offer.
    **Free Thickening Hairspray 30ml, Hairdresser's Invisible Oil Primer 30ml, Repair Blow Dry 15ml, Bb.Curl Gel Oil 15ml and Sumotech 7ml with £35+ orders whilst supplies last. Use offer code 5FAVES at checkout. Offer ends Midnight 31st July 2016. One offer code per customer transaction. Offer is not available in conjunction with any other offer.