straight blow dry

Heat-activated, smoothing and softening, humidity protection, frizz-reduction.

  • What: A lightweight, heat-activated styling balm makes short work of smoothing and straightening rituals, leaving hair soft, sleek and healthy-looking - not to mention more and more manageable with every use.
  • The Straight Line features our very own (and very rare) gemstone blend that loosens hair's natural curves - just add heat. It's part of our new breakthrough smoothing technology that improves hair condition over time for lasting softness and increased manageability.

    Who: The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof).

    When: Anytime for smooth, straight styles, especially after using Straight Shampoo and Conditioner.

    How: To style it straight, work evenly through damp hair and blow-dry, section by section until dry using a flat brush for sleek looks, a round brush for more movement and bend. For pin straight styles, finish with a flat iron.

  • Panthenol, Glycerin, Dimethicone protect hair from heat styling and humidity
  • Polylysine, Dimethicone/Mercaptopropyl Methicone Copolymer, Dimethicone/Mercaptopropyl Methicone Copolymer/Phenyl Trimethicone : reduce frizz, smooth and seal the hair for soft style with body and movement
  • Phenyl Trimethicone, Dimethicone, Polyquaternium-11: add shine and control
  • Behentrimonium Chloride, Cetearyl Alcohol, Cetyl Alcohol : condition the hair
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