straight blow dry

Heat-activated, smoothing and softening, humidity protection, frizz-reduction.

  • What: A lightweight, heat-activated styling balm makes short work of smoothing and straightening rituals, leaving hair soft, sleek and healthy-looking - not to mention more and more manageable with every use.
  • The Straight Line features our very own (and very rare) gemstone blend that loosens hair's natural curves - just add heat. It's part of our new breakthrough smoothing technology that improves hair condition over time for lasting softness and increased manageability.

    Who: The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof).

    When: Anytime for smooth, straight styles, especially after using Straight Shampoo and Conditioner.

    How: To style it straight, work evenly through damp hair and blow-dry, section by section until dry using a flat brush for sleek looks, a round brush for more movement and bend. For pin straight styles, finish with a flat iron.

  • Panthenol, Glycerin, Dimethicone protect hair from heat styling and humidity
  • Polylysine, Dimethicone/Mercaptopropyl Methicone Copolymer, Dimethicone/Mercaptopropyl Methicone Copolymer/Phenyl Trimethicone : reduce frizz, smooth and seal the hair for soft style with body and movement
  • Phenyl Trimethicone, Dimethicone, Polyquaternium-11: add shine and control
  • Behentrimonium Chloride, Cetearyl Alcohol, Cetyl Alcohol : condition the hair
  • offer details

    *One free travel-size of the same product with the purchase of full-size Hairdresser’s Invisible Oil Shampoo, Hairdresser’s Invisible Oil Conditioner, Hairdresser's Invisible Oil heat/UV protective Primer, Thickening Shampoo, Thickening Conditioner, Thickening Hairspray, Surf Foam Wash Shampoo, Surf Creme Rinse Conditioner or Surf Spray. Travel sizes vary between 40ml and 60ml. Offer ends 31st May 2016 at 23:59 PM or while stocks last. Only one offer allowed per order.
    **Free Bb. Beach Bag, two blow dry clips and Surf Shampoo 7ml and Conditioner 7ml with any 2 full-sized Surf products, whilst supplies last. Use offer code BEACHBAG at checkout. Offer ends midnight 22nd June 2016. One offer code per customer transaction. Offer is not available in conjunction with any other offer.
    ***Free All-Style Blow Dry 15ml with any £25+ order. Use offer code ALLSTYLE at checkout. Samples are whilst stocks last. Offer ends at midnight 22nd June 2016. One offer code per customer transaction. Offer is not available in conjunction with any other offer.
    ****Free Bb. Wrap Star silky scarf with the purchase of any 2 products within the Bb.Curl regime, whilst supplies last. Enter offer code WRAPSTAR at checkout. Offer ends midnight 22nd June 2016. One offer code per customer. Offer is not available in conjunction with any other offer.