Heat-activated, smoothing and softening, humidity protection, frizz-reduction.
- What: This sulfate-free cleanser starts hair smooth, reduces frizz and makes hair more manageable straight out of the shower.
- The Straight Line features our very own (and very rare) gemstone blend that loosens hair's natural curves - just add heat. It's part of our new breakthrough smoothing technology that improves hair condition over time for lasting softness and increased manageability.
Who: The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof).
When: Whenever you wash, followed by Straight Conditioner.
How: Wet hair, lather well and rinse thoroughly. Follow with Straight Conditioner.
*Free Don't Blow It 15ml with any £20+ order. Use offer code AIRDRY at checkout. Samples are whilst stocks last Offer ends at midnight 19th August 2015. One offer code per customer transaction. Offer is not available in conjunction with any other offer
**Free Standard UK Delivery with every order. Plus, choose 2 complimentary samples with every order. No offer code needed, offer automatically be applied at checkout. Offer ends at midnight 19th August 2015.