straight shampoo

Heat-activated, smoothing and softening, humidity protection, frizz-reduction.

  • What: This cleanser starts hair smooth, reduces frizz and makes hair more manageable straight out of the shower.
  • The Straight Line features our very own (and very rare) gemstone blend that loosens hair's natural curves - just add heat. It's part of our new breakthrough smoothing technology that improves hair condition over time for lasting softness and increased manageability.

    Who: The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof).

    When: Whenever you wash, followed by Straight Conditioner.

    How: Wet hair, lather well and rinse thoroughly. Follow with Straight Conditioner.

The Straight Line features our very own (and very rare) gemstone blend that loosens hair's natural curves - just add heat. It's part of our new breakthrough smoothing technology that improves hair condition over time for lasting softness and increased manageability.

Who: The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof).

When: Whenever you wash, followed by Straight Conditioner.

How: Wet hair, lather well and rinse thoroughly. Follow with Straight Conditioner.

offer details

*Free Hairdresser’s Invisible Oil Primer 30ml or Thickening Hairspray 30ml with any £25+ order. Use offer code HIOPRIMER or THICKENING at checkout. Samples are whilst stocks last. Offer ends at midnight 15th August 2016. One offer code per customer transaction. Offer is not available in conjunction with any other offer.