straight shampoo

Heat-activated, smoothing and softening, humidity protection, frizz-reduction.

  • What: This sulfate-free cleanser starts hair smooth, reduces frizz and makes hair more manageable straight out of the shower.
  • The Straight Line features our very own (and very rare) gemstone blend that loosens hair's natural curves - just add heat. It's part of our new breakthrough smoothing technology that improves hair condition over time for lasting softness and increased manageability.

    Who: The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof).

    When: Whenever you wash, followed by Straight Conditioner.

    How: Wet hair, lather well and rinse thoroughly. Follow with Straight Conditioner.

  • Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Coco-Betaine, Decyl Glucoside: mild, gentle sulfate free cleansers
  • Polylysine, Polyquaternium-10, Polyquaternium-7, Dimethicone/Mercaptopropyl Methicone Copolymer, Dimethicone/Mercaptopropyl Methicone Copolyme/Phenyl Trimethicone, Glycerin : reduce frizz, tame
  • offer details

    *Free Repair Blow Dry 15ml with any £25+ order. Use offer code REPAIR at checkout. Samples are whilst stocks last Offer ends at midnight 1st July 2015. One offer code per customer transaction. Offer is not available in conjunction with any other offer **Free Standard UK Delivery with every order. Plus, choose 2 complimentary samples with every order. No offer code needed, offer automatically be applied at checkout. Offer ends at midnight 1st July 2015. One per customer transaction. Offer is not available in conjunction with any other offer.