Heat-activated, smoothing and softening, humidity protection, frizz-reduction.
- What: This cleanser starts hair smooth, reduces frizz and makes hair more manageable straight out of the shower.
- The Straight Line features our very own (and very rare) gemstone blend that loosens hair's natural curves - just add heat. It's part of our new breakthrough smoothing technology that improves hair condition over time for lasting softness and increased manageability.
Who: The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof).
When: Whenever you wash, followed by Straight Conditioner.
How: Wet hair, lather well and rinse thoroughly. Follow with Straight Conditioner.