straight shampoo

Heat-activated, smoothing and softening, humidity protection, frizz-reduction.

  • What: This sulfate-free cleanser starts hair smooth, reduces frizz and makes hair more manageable straight out of the shower.
  • The Straight Line features our very own (and very rare) gemstone blend that loosens hair's natural curves - just add heat. It's part of our new breakthrough smoothing technology that improves hair condition over time for lasting softness and increased manageability.

    Who: The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof).

    When: Whenever you wash, followed by Straight Conditioner.

    How: Wet hair, lather well and rinse thoroughly. Follow with Straight Conditioner.

  • Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Coco-Betaine, Decyl Glucoside: mild, gentle sulfate free cleansers
  • Polylysine, Polyquaternium-10, Polyquaternium-7, Dimethicone/Mercaptopropyl Methicone Copolymer, Dimethicone/Mercaptopropyl Methicone Copolyme/Phenyl Trimethicone, Glycerin : reduce frizz, tame
  • offer details

    *Free Thickening Hairspray 30ml with any order. Plus, complimentary 2 top-selling samples. Samples are whilst stocks last. Offer ends at midnight 2nd April 2015. One offer code per customer transaction. Offer is not available in conjunction with any other offer. **Free standard delivery with any order will automatically be applied at checkout.