straight shampoo

Heat-activated, smoothing and softening, humidity protection, frizz-reduction.

  • What: This cleanser starts hair smooth, reduces frizz and makes hair more manageable straight out of the shower.
  • The Straight Line features our very own (and very rare) gemstone blend that loosens hair's natural curves - just add heat. It's part of our new breakthrough smoothing technology that improves hair condition over time for lasting softness and increased manageability.

    Who: The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof).

    When: Whenever you wash, followed by Straight Conditioner.

    How: Wet hair, lather well and rinse thoroughly. Follow with Straight Conditioner.

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