straight shampoo

Heat-activated, smoothing and softening, humidity protection, frizz-reduction.

  • What: This sulfate-free cleanser starts hair smooth, reduces frizz and makes hair more manageable straight out of the shower.
  • The Straight Line features our very own (and very rare) gemstone blend that loosens hair's natural curves - just add heat. It's part of our new breakthrough smoothing technology that improves hair condition over time for lasting softness and increased manageability.

    Who: The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof).

    When: Whenever you wash, followed by Straight Conditioner.

    How: Wet hair, lather well and rinse thoroughly. Follow with Straight Conditioner.

  • Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Coco-Betaine, Decyl Glucoside: mild, gentle sulfate free cleansers
  • Polylysine, Polyquaternium-10, Polyquaternium-7, Dimethicone/Mercaptopropyl Methicone Copolymer, Dimethicone/Mercaptopropyl Methicone Copolyme/Phenyl Trimethicone, Glycerin : reduce frizz, tame
  • offer details

    *Free Bb.Curl Shampoo 7ml and Bb.Curl Conditioner 7ml, Bb.Curl Primer 30ml, Bb.Curl Defining Creme 30ml and Bb.Curl Gel Oil 15ml with any 2 full-size purchases, whilst supplies last. Use offer code BBCURL at checkout. Offer ends midnight 25th May 2016. One offer code per customer transaction. Offer is not available in conjunction with any other offer.
    **Free Bb. Wrap Star silky scarf with the purchase of 2 or more products within the Bb.Curl regime, whilst supplies last. Enter offer code WRAPSTAR at checkout. Offer ends at midnight 25th May 2016. One offer code per customer. Offer is not available in conjunction with any other offer.
    ***Free Full Potential Hair Preserving Booster Spray 15ml with any £25+ order. Use offer code POTENTIAL at checkout. Samples are whilst stocks last. Offer ends at midnight 25th May 2016. One offer code per customer transaction. Offer is not available in conjunction with any other offer.